Boll & Branch, the luxury bedding company that does over $200 million in annual revenue, has deployed an OpenClaw-based AI agent named “Tess” across its entire business operations. Chief commercial officer Katia Unlu described the deployment in an interview with Glossy at Shoptalk in Las Vegas last month.
CEO Scott Tannen built Tess on OpenClaw. It started as a scheduling assistant handling email back-and-forth for appointments. Then Tannen connected it to the company’s Slack — “which was a really smart decision,” Unlu told Glossy. “That’s our main communication software.”
From Scheduling to Store-Level Analytics
From Slack, the team expanded Tess’s access to Shopify and Iterable, Boll & Branch’s marketing platform. With those data connections in place, the agent can now pull cross-system reports on demand. Unlu gave an example: the team can ask Tess to report on customers at a specific retail location — what they buy, whether they follow new product trends — and get a synthesized answer pulling from multiple backend systems.
Boll & Branch has 15 of its own stores and sells through over 100 Nordstrom locations. The company doubled its retail footprint last year, according to Glossy.
The next integration is social trend analysis. The team has begun connecting Tess to Sprout Social to flag patterns relevant to the brand.
The Enterprise Adoption Signal
Boll & Branch is a 12-year-old, $200M-revenue consumer brand that arrived at OpenClaw through its CEO’s direct use, expanded the agent incrementally across systems, and now treats it as operational infrastructure.
The deployment stands out because it followed a bottom-up adoption path: a single executive built an agent for personal scheduling, connected it to Slack, and watched usage expand organically across the company’s stack. Unlu described the process of using OpenClaw as “easier than you think.”
This is one of the first named enterprise case studies of a recognizable consumer brand running OpenClaw as integrated business infrastructure rather than a narrow chatbot or developer tool. It also arrives the same week OpenClaw disclosed nine CVEs and 135,000 publicly exposed instances — a contrast that underscores how fast enterprise adoption is scaling, even as the platform’s security posture is under active scrutiny.