News March 27, 2026
2 min read
OpenAI's $100M Ads Revenue Milestone Raises Questions for Agent Builders
OpenAI's ChatGPT advertising pilot has hit $100M annualized run rate in six weeks. For agent builders on OpenAI's API, the question is direct: will ad optimization incentives reshape how the company prioritizes agentic features, and will ads eventually reach agent-powered applications?