Coinbase launched Agentic.Market on April 21, a public marketplace designed for AI agents to discover, compare, and pay for services without API keys or human intervention. The platform uses the x402 HTTP-native payment protocol for per-call USDC settlement, according to Benzinga.
Coinbase CEO Brian Armstrong announced the launch on X, calling it a “discovery layer” for AI agents. “For the agentic economy to overtake the human economy, agents need a way to discover services,” Armstrong stated, per Benzinga.
How It Works
Agentic.Market aggregates services across seven categories: inference, data, media, search, social, infrastructure, and trading. Agents can search, compare pricing, and integrate tools directly, with payments handled through the x402 protocol on a per-call basis. Coinbase product lead Nick Prince described it as “a storefront for discovering, comparing, and using x402 services,” according to Crypto Briefing.
The platform builds on Bazaar, which serves as x402’s backend discovery layer, indexing payable services with pricing, payment metadata, and on-chain activity. Agentic.Market adds a public-facing marketplace on top, per Crypto Briefing.
Scale Numbers
The x402 protocol has processed over 165 million transactions, moved more than $50M in volume, and serves 480,000 transacting agents, according to Crypto Briefing. Those figures are up significantly from the 50 million transactions reported when Coinbase launched Agentic Wallets in February.
Industry Backing
The launch follows a governance shift on April 2, when the Linux Foundation announced it was establishing the x402 Foundation, with Coinbase contributing the protocol into that framework. Backers include Cloudflare, Stripe, AWS, Google, Shopify, Visa, and Mastercard, per Crypto Briefing.
The Economic Shift
The marketplace represents a structural change in how software services get purchased. Instead of annual SaaS subscriptions negotiated by procurement teams, agents can autonomously buy access to tools at runtime, paying fractions of a cent per API call. The model turns SaaS economics inside out: revenue becomes metered, discovery becomes machine-readable, and the buyer is software, not a person.