DOJO AI, a London and Lisbon-based marketing technology startup, closed a $6 million seed round at a $30 million valuation on April 22. Armilar led the round with participation from Heartfelt VC, according to The AI Insider. The funding will expand the platform’s multi-agent AI capabilities and accelerate U.S. market growth.

How the Platform Works

At the center of DOJO AI is the DOJO Graph, a proprietary knowledge graph that builds a continuously updated model of each customer’s marketing operation and competitive landscape. Specialized AI agents reason on that graph to monitor paid and organic campaigns, audit SEO and answer engine optimization visibility, generate brand-aligned content, and execute decisions in real time.

The key differentiator, per CMSWire, is closed-loop learning: every agent action feeds outcomes back into the DOJO Graph, compounding intelligence with each campaign cycle rather than resetting context between sessions. “Most AI resets,” the co-founders wrote in a blog post accompanying the announcement. “DOJO compounds.”

Traction and Customer Results

DOJO AI reports 20% month-on-month growth since launch and serves over 100 brands across the U.S. and U.K., including CoinDesk, Morningstar, PensionBee, Employment Hero, and Amplemarket, according to The AI Insider.

Customer-reported performance metrics cited in the CMSWire coverage include: Morningstar reporting a 79% drop in cost per acquisition and 3x conversion volume increase over a 23-day window; Broadvoice reporting a 40% drop in acquisition costs and 290% increase in content output; and Ecologi reporting 3x improvement in Google Ads efficiency quarter-on-quarter. The company also claims overall 40% reductions in customer acquisition costs, campaign launches 10x faster, and 200% marketing efficiency gains without headcount increases.

Pricing starts at $499 per month with no contracts.

Founder Background

Co-founder Duarte Garrido spent 15 years in marketing leadership at Coca-Cola and Sky. Co-founder Antonio Alegria built AI and data architecture at Feedzai and OutSystems, both Armilar-backed companies that reached unicorn valuations. The combination of domain expertise and technical depth attracted Armilar back for another investment in the same founding team’s orbit, as CMSWire notes.

Vertical Agent Platforms Keep Raising

DOJO AI fits the pattern of vertical agentic platforms consolidating fragmented tool stacks in specific industries. Marketing teams running 12 or more disconnected tools represent the same structural problem that drove agent adoption in customer service and sales. The knowledge graph approach, building a persistent, compounding intelligence layer rather than stateless prompt-response cycles, addresses the core limitation of generic LLM marketing tools. The $30 million valuation on $6 million raised suggests investors see the category as early but credible.