News April 20, 2026
3 min read
Adobe Kills Experience Cloud Brand, Replaces It With Agent-Native CX Enterprise Platform
Adobe retired the Experience Cloud name at Summit 2026, unveiling CX Enterprise as an end-to-end agentic AI system with persistent 'Coworker' agents that run continuously, learn from outcomes, and orchestrate across Adobe and third-party tools. Over 1,770 customers already have access through a credit-based pricing model.